Developing and introducing environmentally friendly products
Support programme: “Promote the development and/or introduction of environmentally friendly products or technologies”
Value of eligible expenditure: EUR 52 611
Amount of funding: EUR 49 980
The objective of the project is the development and deployment of environmentally friendly products.
The project will develop a product – multifunctional educational eco-friendly children’s clothes dispatch packaging made from natural renewable sources.
The project is funded by the Economic Recovery and Resilience Plan “Next Generation Lithuania
The new Generation Lithuania programme is funded by the “New Generation Lithuania” programme.
Start of project activities: 2023-07
End of project activities: 2024-07
Project developer: MB Adoreboutique
Creating and implementing original design and marketing solutions for MB Adorebutique
The aim of the project is to create two collections of eco-friendly clothing. Eco-cotton sleepwear for children and cotton leisurewear with eco-prints. Marketing of the products will also be implemented.
The project places a strong emphasis on the eco-friendliness of the products. This will involve working with eco-design specialists who will scientifically assess the environmental performance of the products and provide design solutions that will reduce the pollution footprint objectively, rather than through sound-bite but essentially empty statements.
Attractive, creative and efficient product design is envisaged as one of the competitive advantages of the envisaged products. This will entail extensive design development activities involving market research, user feedback and design iteration. Packaging design is a major focus.
The products developed will be marketed through the creation of promotional content and dissemination.
The project is implemented under the measure “Incentives for the cultural and creative industries sector to develop competitive cultural products”.
The project is funded by the European Regional Development Fund as part of the European Union’s response to the COVID-19 pandemic.
Project budget: EUR 137 442.
The amount of funding allocated by the European Regional Development Fund for the implementation of the project is EUR 78 987,26
Project duration: 7 months.